When Gill Heppell founder and MD of PerCurra, a leading provider of care at home services across the UK approached us to deliver a national PR strategy for her company its ethos struck a chord with our director, Chris Mitchell.
With a knowledge of the care industry gleaned through the experiences of family members, Chris was quickly able to realise the quality of PerCurra’s offering and the potential for PR to support the company’s further growth.
Teddy Mitchell with Peter Mitchell (AKA Uncle Pete) who has PKU and requires constant care.
As a leading light in the care sector PerCurra’s expertise has been recognised at regional and national level. As well as being multi award winners at the East Midlands Chamber of Commerce Business Awards and the Great British Care Awards, Gill Heppell has also been recognised for her achievements and ability by the Institute of Directors.
Following the successful growth of PerCurra, which reached in excess of £1 million turnover within its first three years and now employs over 70 people from its West Bridgford, Nottingham, based HQ, Gill made the decision to franchise the business in 2016.
The team is focussed on growing the number of PerCurra franchises across the UK and we are therefore delighted to have been appointed to deliver a dynamic PR strategy on behalf of PerCurra to help raise awareness of the company and its franchise offering.
Over the coming months we will communicate the reputation of the company, its values and expertise within the sector, regional and national media to support PerCurra’s ambitious plans for expansion.
If you would like PR support to help grow your business in 2020, please get in touch to find out how RedTree PR can help.