The financial impact of the Covid-19 pandemic for households across the UK is expected to increase demand for financial advice in the short and long term. The pandemic has also pushed personal finance issues high up the media agenda. This presents an opportunity for wealth management experts to work with the media, provide valuable advice and secure media coverage that raises the profile of their business.
With many people near to, or at, retirement age seeing a fall in the value of their investments, and others looking to ensure they thrive in increasingly volatile global markets, two recent pieces of research show an increased demand for the expertise of financial advisers.
According to research from Columbia Threadneedle published in FT Adviser, more than a third of investors reported the Covid-19 crisis had prompted them to value the benefits of financial advice more. Alastair Caw, head of UK wholesale distribution at Columbia Threadneedle Investments said: “Investors are clearly now placing more value on guidance and advice to make the right decisions, giving confidence in their long-term financial planning arrangements.”
This research is supported by a similar study from FundsNetwork published in Financial Reporter. Its research found that 55% of IFAs predict an increase in demand for financial advice within the next five years in the wake of Covid-19 as clients seek support in navigating economic uncertainty and in helping them achieve their financial goals, which are likely to have changed due to the pandemic.
With many people looking for expert guidance on their financial matters, it is essential that wealth management companies continue to raise their profile and demonstrate their expertise so that they are in the best position possible to reach new potential customers.
People are looking for trusted experts and now is the time to be ensuring that people know your firm has the expertise that can make a difference to people by giving them the support they need.
Over the past seven years Red Tree PR has enabled our wealth management companies do this by working with our journalist contacts in the national media to secure them regular comment opportunities. Our clients have been featured in The Telegraph, The Times, The Express, The Daily Mail, INews, Money Observer and New Model Adviser – not just once but consistently. We have also raised their profile within the local areas they operate in by ensuring their news is featured consistently in the local business media.
Our expert advice and proven methodology has helped drive new client acquisition. The media coverage we achieve provides the perfect content for our clients to put on LinkedIn.
The financial impact of the Covid-19 pandemic will not be short lived and this means personal finance issues will be consistently high on the media agenda and this presents your firm with an opportunity to help others with your expertise by securing media coverage that drives the growth of your business.
To help you understand what’s possible, we are offering the first three wealth management firms who contact us a free one hour workshop on the options for driving growth in 2021. To find out more, give Chris a call on 07743 897 748 or send him a message on LinkedIn.