The Public Relations and Communications Association (PRCA) has reported a significant uplift in the perception of PR and communications amongst CEOs and CFOs. It’s the PRCAs belief that the discipline has increased in popularity at the hands of ongoing uncertainty caused by Brexit, covid-19 and the war between Russia and Ukraine – and we couldn’t agree more!
Of the 252 CEOs and CFOs surveyed in June 2020, 92% of respondents believe the role their communications team played was either ‘very important’ or ‘important’ in the face of unprecedented circumstances.
Additional research carried out by the PRCA’s Value of PR group also found that 89% of respondents – up 21 points on the original survey – indicated that communications professionals were being invited to contribute to strategic decisions. And this perhaps indicates the true value of crisis communications and the need to have an experienced team in place and ready to respond.
When asked about strengthening and protecting their corporate reputation, 80% of respondents believed that communications were ‘very important’, up from 39% in the PRCAs 2020 survey. Additionally, 89% revealed that their communications team provided strategic advice to members of their senior leadership team and 62% said they expect this to increase further over the next 24-months.
To read the full report, click here: https://bit.ly/3TlPbaO